Instantly Increase Website traffic with Google AdWords™
What Is Google AdWords?
People ask "what is AdWords" all the time. Google AdWords™ is an advertising platform that allows business owners to target different types of online advertising to visitors that have already expressed an interest in their product or service by searching for a particular keyword, key phrase, or by visiting a relevant page in the Google Content Network. The AdWords program can target users in a variety of languages and locations worldwide. The better you can describe your potential customers and About Us, the more targeted your campaign will be.
The primary advertising unit in the Google Search Network is the text ad. When a visitor searches Google for a particular keyword, the text ads appear on the right hand side of the search results and sometimes at the top and they are labeled "Sponsored Listings." Ads can be created in a variety of formats including image ads, flash, audio, and video ads. However, text ads appear as the only type for the Google Search Network and Search Partners.
Under the Pay-Per-Click (PPC) pricing model, you only pay when someone sees your ad, clicks on it, and is taken to your website. You have total control of both your daily budget and the maximum amount you are willing to pay per click. The ranking or position of your ad depends on maximum cost-per-click (CPC) bid and Google's quality assessment of the relevance of your ad text, keyword, and landing page, which results in a Quality Score. There are many factors that influence quality score and the higher your quality score, the less you pay per click.
What if my budget for advertising is really low right now?
One of the greatest benefits of the AdWords™ platform is flexibility. We have some customers that are seeing results with budgets as low as $3.50 per day. If the budget is simply not there, you can pause your AdWords advertising indefinitely with no penalty. With that said, your budget in Google AdWords™ is an investment that is directly proportional to the amount of traffic that will be driven to your site. If your AdWords campaign is properly created, optimized, and managed, an increase in your daily budget should correspond directly with an increase in visitors to your website.
Can I create and manage my own AdWords account?
Absolutely, and many of our customers do. However, there are advantages to having Blizzard Digital create and manage your Google AdWords™ account. Having a Google Certified Advertising Professional manage your account means you get the most advertising for your budget. We have extensive experience in keyword research, competitive analysis, and site optimization to get you more clicks for your money.
To find out more about the Google AdWords™ platform visit the Google AdWords site or call us at (706) 635-3703 to discuss your online advertising options.
We hope this answered the question "what is Adwords?"
Does this sound like too much for you? Contact Blizzard we can do it for you.
Blizzard currently employs a Google AdWords Qualified Individuals.
